Welcome to the new breed of Nato-style straps. These
are the thinnest, the highest tech, and the most made in the states awesomest strap ever. Plus we have lasers...and sciencey stuff that makes Johnny Boot Straps the most baddass strap ever.
We're designers and watch collectors who like to #doepicshit or Doe Pic Shit. The best part about our watches is using them. Go crush a hike, backpack a nearby peak, swim with the fishes, get that KOM or really crush that day in the office. Do it with our straps