OUR
STORY
We love customizing our watches with new straps. It breathes new life into an old go-to and elevates the latest #NewWatchAlert. Our straps are built to put the "Tool" back into your watch. Put your collared shirt away and toss on some boots cause we're getting dirty.
We had no desire to get into the strap business...and then we bought our first integrated bracelet watch. Problem was we love our NATO-style straps and they don't play well with integrated bracelets, sensing an opportunity, we made a prototype. We were so excited with the results, we decided to go public.
Johnny Boot Straps was started by a husband/wife duo of designers. Taking our knowledge of materials, tools and the skills to wrap it up in a cool package we started this little biz. Designed to be outside, built for the weekends and to be dragged through the dirt and back.
We're proud enough of this product to offer a lifetime warranty. If you rip/tear/melt/burn or damage your strap, we'll replace it. We just want to know the story of how you did it.
We also relish the unconventional. Don't see what you like? Hit us up and we'll work with you to develop a strap specifically for your needs. Have a weird size or custom shape needed, let's do it! We're happy to run a single strap or a batch for OEM's.
Our straps are Made in the USA, in fact they're entirely manufactured and assembled in the Southeast with exception of the hardware. We have a goal to manufacture the hardware as well and are working on the design and supply chain to source within a 500 mile radius of North Carolina.
As if we could stop there. Every strap we sell has a portion donated to local charities that are involved in the conservation and resource management for our amazing natural resources or species endemic to North Carolina.
Thanks for checking us out
-The JFB Crew
OUR TEAM
Jny Fkn Bts
Chief instigator and self-proclaimed idea man. I do the sketching, prototyping and laser cutting. If you need a warranty claim, it's likely my fault.
AF Ohhh
Our lead lane keeper and manager of our textiles who also happens to be a great designer with an acute attention to detail.
You
Our products don't exist in a bubble. With your feedback and support we're able to make our products better and improve our services. Thanks for the help!
“It can't be bargained with, it can't be reasoned with. It doesn't feel pity! Or remorse or fear and it absolutely will not stop!... ever... until you are dead!”
-Some dude
Features
These straps are revolutionary. Using advanced fabrics we created the most precise cut, strongest straps made just for you with some killer features. These aren't your buddies cheap nato straps, they're made in North Carolina and we think they're pretty sweet.
1
Laser Cut means precision
We use computers and lasers to create
the most high-tech yet simple strap
2
Laminated Rubber w. Cordura
Our material ensures lighter weight
to stay dry and ultra-strong
3
Cut to you
Cut to size, cut to width, cut to fit
We'll even make you one custom
4
Made in America
We strive to manufacturer in the South.
Only our hardware is imported, for now...
5
Superior Strength
We dare you to destroy this strap!
Virtually untearable + abrasion resistant
6
Antimicrobial
Low absorption + water resistant. It wont
stink like your current nato's